Inventory Optimization & CGO

Itasca Magic™


is a retail-proven software solution that optimizes the replenishment and management of store-level inventory.

Magic provides a real-time perpetual inventory, advanced consumer demand forecasts, and sophisticated ordering algorithms. It provides dramatic improvements to service level, inventory turns and handling costs – while remaining labor neutral.

Download the Itasca Magic Fact Sheet

 React To the Realities of Retail

The industry has long recognized the values to be attained by supply chain efficiencies:

  • Increased sales due to out-of-stock reduction.
  • Inventory reduction and a corresponding increase in inventory turns.
  • Shrink reduction for perishable products.
  • Fresher perishable products for the consumer.
  • More efficient supply chain logistics and store shelf stocking.
  • Multi-language interfaces available (English, French, Spanish)

Designed as a comprehensive approach to store-level inventory management, Magic delivers systems and practices to address issues that have historically prevented retailers from achieving these goals.

Magic has been proven in more than 1,500 company-owned and franchise stores, with full replenishment available to all departments and suppliers, while supporting promotions, events, displays and seasonality. Magic provides the solutions needed to turn the promise of gain into the reality of successful inventory optimization.

How Does Magic Work?

Magic is a highly configurable, responsive, and intuitive solution that follows store operational flow while limiting human intervention in the areas of forecast determination and exception management. It provides comprehensive support for all order and delivery types and all product categories.

Whether integrated to an existing inventory control application, such as a previously installed DSD receiving system, or directly through a Magic module, Magic tracks inventory changes that occur from receiving, front-end sales, inter/intra store transfers, adjustments and physical inventory counts as they happen.