Ensure On-Shelf Availability for DSD Products
Supermarket operators like you are challenged to meet shopper expectations in high-awareness DSD categories, where the out-of-stock problem is frequently magnified. While at the same time shrewd delivery drivers are “facing-over” outs in their brands further degrading customer satisfaction. Leading retailers recognize that the consequences to stakeholders are too great to leave the order quantities solely to the vendor’s discretion.
“Of the top 7 most frequently shopped categories, 5 are DSD-dominated, and bread, milk and carbonated soft drinks are especially significant, because they drive shopper trips to the store…which you already know.”
“Magic™ will vastly improve performance on key items and retain those profitable shopping trips.”
We are often asked…
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Daily variations in service levels in DSD categories cause gaps often seen Sunday afternoons. Item availability falls as low as 91.3%, while promoted item availability drops to an average of 85.1%! Service-levels like that are liable to put ANYONE out-of-business.
“Don’t accept this when you don’t have to.”
Industry research from GMA and Roland Berger indicates that increasing DSD on-shelf availability can increase sales by as much as 2.9%; $75,000 annually for a typical supermarket.
With automated ordering of DSD products in your stores, you’ll experience significant improvements in DSD on-shelf availability, sales, and service levels to the stores.
In addition, you’ll see reduction in scheduled deliveries, and reduced shrink up to 25% or more.
“Shrink reduction alone often pays for the system.”