Itasca Taps Industry Veteran to Lead Implementation Practice

Frank Urbaniak will lead Itasca’s rapidly-growing consultancy focused on rapidly and successfully installing its industry-leading technology.

DES MOINES, IA [August 19, 2019] – Itasca Retail proudly announces a significant enhancement to its implementation consultancy with the addition of true grocery veteran Frank Urbaniak to its leadership team as Vice President of Customer Success and Professional Services. Those familiar with the grocery industry might know him from his noteworthy days at both C-Core Consulting, Wakefern Shoprite, and A&P in the Northeast. Now, he’ll bring his considerable knowledge and experience to lead Itasca’s Implementation team and be responsible for the delivery of installation projects with its customers.

“I’m thrilled to join an organization with the recent growth and future potential that Itasca’s recently experienced,” Urbaniak said. “I still clearly remember submitting orders that were nothing more than manual ‘guesses’ at quantities early on in my grocery career, and know the pitfalls a retailer can experience without an inventory management system like Itasca’s. It will bring my career full-circle and I’m excited to bring Magic to our customers and prospects.”

At C-Core, Frank developed a methodology to assist retailers in defining system requirements and accelerating the selection and implementation of retail technology like POS, Workforce Management, Fresh Item Management and Store Replenishment. The framework has been used successfully at retailers such as Sobeys, Total Wine and More, Wegmans, and Dick’s Sporting Goods. Itasca customers will benefit from the principles at the foundation of these formulas and will experience rapid success as a result.

Jeff Kennedy, Itasca President, said of the hiring of Mr. Urbaniak, “We are fortunate to be able to bring someone with Frank’s pedigree and experience to our team. It’s not often someone with his skill-set becomes available, and we’re delighted he chose this opportunity to further advance our technology with our customer-base.”

About Itasca Retail:
Itasca Retail Information Systems, the #1 Fastest Growing Computer Generated Ordering solution provider, also invents and builds industry-leading solutions for Inventory Management, DSD Ordering and Receiving along with associated data management. The company provides reliable, high-performing and cost-effective solutions for Inventory Optimization, including merchandise forecasting, perpetual inventory, and the hand-held devices that support store execution processes. Learn more at

Media Contacts:

Itasca Retail Information Systems
Des Moines, IA
515-223-0050 (select “sales”)

James Tenser

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