In case you missed this in this weeks’ Progressive Grocer newsletter:
Retail grocers have opportunity (and a bit of work to do) for shoppers to embrace them in the online world, according to this article from Randy Hofbauer of Progressive Grocer.
His seven things definitely makes sense to us here at Itasca, starting with the first thing – Focus on the Customer First, not the Channel. Itasca’s been institutionalizing that thinking since its first day, as the basis of every order comes from consumer demand. As basket sizes increase with on-line ordering, Itasca’s customers are in a good position to capitalize as they’ll understand and be ready with product.
Click here to download our Gold Paper on the topic.