Lufkin, TX [June 30, 2020] – Brookshire Brothers, a regional grocer headquartered in Lufkin, Texas will implement the Itasca Retail’s Magic™ computer generated ordering and industry-standard DSD receiving solution in all 116 of its Brookshire Brothers, Brookshire Brothers Express, David’s Supermarkets, David’s Express, Pecan Foods, and Tobacco Barn locations.
Itasca’s Magic™ software uses historical sales data and current shelf and selling conditions to calculate the exact right order amounts for tens of thousands of items at any time of the day. This ensures each store always has the right stock levels to fulfill shopper demand. The system combines sophisticated algorithms, artificial intelligence and machine learning along with deep understanding of the North American grocery replenishment process to generate impressive gains in sales and productivity, while concurrently reducing inventory, shrink, product-handling and vendor credits.
“We know and understand the value of computer generated ordering and inventory optimization,” said Sumner Osgood, Brookshire Brothers Vice President of IT. “Our review of the systems currently in the market helped us feel very comfortable Itasca would deliver for us, just as they have delivered for their current customers. We sought a straightforward approach with positive financial results.”
Jeff Kennedy, President of Itasca Retail Information Systems added, “We’re very eager to deliver similar outstanding results to Brookshire Brothers that we have to our other long-time customers. By including our DSD Receiving solution along with Magic™, they’ll experience even greater efficiencies than with CGO alone. We welcome them to our community and look forward to serving Brookshire Brothers and its customers for many years to come.”